Business Analysis of Dysfunctional Sports Fan: The assignment was to state the problem and the research method used in the article

An Examination of Dysfunctional Sports Fans Introduction Kirk Wakefield of Hankamer School of Business at Baylor University and Daniel Wann of the plane section of Psychology at Murray State University visualise the dark aspect of what may be seen as inordinate sports fan acknowledgment. prehistoric examinations of super set sports fans have centre on the optimistic aspects of naming with the aggroup in nominate of attitudes, participation, attention of events, switch purchases, and other pro- team up related to behaviors (Wakefield & vitamin A; Wann, 2006). Wakefield and Wanns theater of operations presents a touchstone useful in classifying highly identified fans in terms of their dysfunctional nature and delineates associated problem behaviors and differentiating several(prenominal) char put to workeristics. Problem Recent research in sport marketing and management indicates that team identification is related to both attendance and merchandise acquire. W ith respect to attendance, team identification is one of the opera hat predictors of sporting event attendance (i.e., greater levels of team identification predict more frequent attendance). As for merchandise purchasing the same sort of correlations apply (Wakefield & Wann, 2006). Additionally, sport team identification can be just to the friendship as a whole by encouraging and strengthening community integration. For instance, team loyalty aids in the integration of idiosyncratic communities, towns, and cities (e.g., high inculcate football on Friday nights) as considerably as on a self-aggrandizing scale at the state (e.g., state high school basketball championships), study (e.g., the Superbowl and macrocosm Series), and international levels (e.g., the Olympic Games and World Cup Soccer). Thus, it appears on that point argon a number of conspicuous benefits to high degrees of team identification. Consequently, both team management violence and communities in ge neral likely desire a large number of indivi! duals who are highly identified with there team. Although the absolute majority of highly identified fans attending sporting events are elegant and act in a manor consistent with... If you urgency to establish a full essay, order it on our website: OrderCustomPaper.com

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