Programming and Commercial Effects on Children Essay

Many p bents are non aware that commercial broadcasting can rent the kindred effect on pip-squeaks cognitive discipline as the schedule the children are take uping. The Merriman-Webster (2012) dictionary defines cognitive as, Of relating to, being, or involving conscious knowing activity (as thinking, reasoning, or remembering). Research has been done on childrens program as well as commercial tv set to try the effects on straight offs youth.Even though suggestive grownup humor can be found in childrens programming, the shock absorber commercials run through toward children is just as important to watch. Television can post opportunity for children to learn however it should not be a teacher or babysitter for to sidereal days youth. Questions desire, If a program is account at all hours of the day and into the night, does this make it appropriate for three-year-older children to watch? should be just one of the many parents should ask when allowing children to watch proper(postnominal) video programming.Intentional or not, programmers use video to govern todays youth. With todays ability to opinion childrens programming on a multitude of different stations and different convey for each station, it is amazing on how much of todays programming for young children have hidden layers of adult humor. Television writers put insidious instances of adult humor in to childrens programming which allows for them to pass water in ratings from a wider telescope of spectators.Rice (2009) conducted a study on favourite childrens cartoon SpongeBob SquarePants in which it soils the show is directed toward an be on stem of approximately 2 to 11 year olds, however research shows that it has a variety of audiences in all age groups. Nearly a pull back (22%) of the viewers ranged from ages 18 to 49. Along with this research, Rice to a fault notes on the schedule of the show to emphasize how it is directed toward a king-sized range of viewers. The show was slotted to air between early morning hours to even later hours, up until close to midnight which by then most of the targeted age group would ave been in bed for a few hours by the time of airing.Rice in addition recorded subject analysis data for several age groups. In information collected from high school students, the majority of them redem to send with the shows side kick known as Patrick Star. A large majority of respondents say they watch the show because it is funny, entertaining, and hilarious (Rice, 2009, paragraph, 46). On the other hand, when college students were polled they to a greater extent(prenominal) or less chose to watch because it financial aided them unwind from a stressful day, perchance handle a treat for their bran after a hard day of class work.If a show that is targeted for a much younger age group has a relaxing type of effect, it would be interesting to see how it influences the target age group. When childrens programming is subst antially aimed towards a large range of viewers how adults choose what their children should watch could have an important tinge on how they develop. In recent, years television system networks an writers have taken a more(prenominal) proactive approach in educating youth through television programming. Some of this can be seen by the creation of junior channels. convey like Nick Jr. or Disney Jr. ave created programming adapt toward preschoolers and toddlers that use colors and characters to peak their interests. adept of the more influential television stations that support child develop has been the Public Broadcasting suffice (PBS). PBS has had constant influence in child development with shows like Sesame Street and Barney & Friends and now offer new programming like Bob the Builder, Teletubbies and Thomas & Friends. These shows focus on learning in the early stages of a preschoolers development by reaching the alphabet, numbers, dancing, apprisal and even emotiona l responses.According to The Journal of Media Literacy (2012), To capture and hold viewer attention, each Dora episode features a linear narrative shaped just about a high-stakes adventure with serious consequences. It calls upon viewers to act with the television to help Dora overcome a series of structured challenges. When children hear that they did a strong job or a positive response, they tend to want to interact more and thus keeps them interested in the programming.Along with accredited programming on television, networks have started developing DVDs to sell to parents when current programming might not peak a childs interests. Big Companies like Disney, the Brainy thwart Company and Sesame shop have started developing age specific programming. When a large fraternity starts to invest in developmental programming, it gives a better sense of rapture as the brand is well known. DVD series like Baby Einstein, Brainy Baby and Sesame Beginnings all have their own inlet and targeted age range however all fire development and learning.Kikorian, Wartella, and Anderson (2008) state shows like Baby Einstein target viewers from as young as one month old and covers a wide range of topics such as music, art, language and poetry while Sesame Beginnings targets children first at six months of age. This show features younger versions of the Muppets of Sesame Street and promote interaction between children and their caregivers. Kikoran et al. (2008) also discussed the unique effect of television on children under the age of two and suggests that some research shows that exposure to television during the first few years of life may be associated with poorer cognitive development.This question could be geared toward the overall television experience which includes commercials and the actual programming. With the importance of what is appropriate for children to watch in television, parents seem to be more concerned with actual programming then what is played in between. However, studies have shown that these commercials can be just as influential to our youth. With promotion of impression trailers, current television shows and video games power is in pure view for children to see and it is less monitored then the actual program.In order to mark this data, the authors in an expression in the Journal of Advertising had to define how children and their parents viewed violence. For the children delimitate violence was much more broad as one child responded with, Violent is fighting with weapons, with swords, blood, and gore and another stated, Violence is bleeding really bad. Sometimes its when somebody falls down and theyre scratched or bleeding really bad (Brocato et al. 2010). Parents were more unified with defining violence with violence consisting of blood, gore and death.Children seem to think that it is the mother that stresses the importance of them not watching while the fathers feel it is alright as long as they are watching it w ith them. Both parents shared a common infrastructure in that the commercials are not the issue but the actual programming. Parents also shared that by being certify they could address sensitive issues like violence when it happens. Reading through the study it was surprising to see potential limitations that could have address more issues. Parents could have been asked while being present when the issue arose how did the child react to the situation.Another question that might have been asked is how did the child react to the actual discussion about the topic. Was the child more interested in the programming or on what the parents had to say. Ultimately the article had a good basis for what were the more glaring issues and how both the parents and children set what was played in commercials. Intentional or not, programmers use television to influence todays youth. This could be from how they act from watching their favorite television program, to desiring a new toy or video game that was currently seen on a commercial.Parents should take the time to watch what their children are watching. One way to see how a childs favorite program can affect them is to watch the program without the child and then with the child. When watched only write down instances that might be inappropriate or that draw questions. As the child sits through the program watch how they react to certain situation and then discuss with them on what is positive and what is negative. With correct superintendence and discussions, parents have the ability to be a part of the education accomplish with todays youth.