Sunfeast Yippee

Message Health was chosen as the platform, along with asupporting use up for taste. People who were healthyand energetic were concerned about the long-termprospects oftheir health. Thus ? Health? ? is related to to maintenance of good health ? is applicable to all members of the family ? is characterized by spry energetic people, andgrowing childrens. ? Thus the message and(positioning) ? its hot and wet. Media Primary media Television ad 30seconds. Print ad, shop adsProject at schools ,and 2tier cities.Just noticeable difference. Supermarket and big bazar. touchstone ? Within 6 months, SunfeastYippee became thelargest growing noodles in Fmcgsector. ? Redefined the category and expanded the ITC Fmcgsegment from 2. 71% to 23% in 6 months. ? Now the largestselling ITC Fmcgbrand holds 6% ofbrand noodle market. ? Gr work throughestachievement ? in one month Yippeepenetrated 50% of noodle market. Sunfeast Yippee Noodles Parent Company ITC Category victuals Products Sector Food Produc ts Tagline/ Slogan The better noodles Spread the s slubUSP Instant noodles with different tastes s.t.p. Segment People looking for a healthy snack when ravenous Target Group Young people and children from upper and middle segmentation Positioning Sunfeast Yippee noodles do not lump even 30 proceedings after cooking SWOT Analysis Strength 1. Good advertisement and visibility2. Good product distribution and availability3. Lots of flavors and varieties available Weakness 1. Media generated countersign about health issues2. Brand loyalty of Maggi is tremendous Opportunity 1.Untapped agrestic markets2. DINKS, single professionals3. Newer tastes Threats 1. Price wars with other noodle brands Competition Competitors 1. Maggi http//www. afaqs. com/advertising/storyboard/index. hypertext mark-up language? id=3387 A kid is standing in one break of the populate holding his ears (as a form of punishment). His mother is getting ready to set up noodles. Seeing his mother prepare noodl es, he asks his dad who is sitting near Usually achi cheeze rhythm hoti hain na? The dad doesnt really run to this. The kid starts giving examples, saying that if car tyres werent round therefore would the car work? , the sun, moon and the world are all round as well. The father sticking to his point says Lekin yeh room to square hai. The son confidently says round hota to, when suddenly the mother interrupts and says, then a drear boy like him wouldnt be punished in a corner and that if his Sunfeast yippee wasnt round then he wouldnt be able to eat long noodles VO Naya Sunfeast yippee. Sabse alag round shape main. So no breaking aur mile really long noodles.