Emerging Markets and Financial Regulation Essay Example | Topics and Well Written Essays - 500 words

Emerging Markets and Financial Regulation - Essay Examplethither were major obstructers that Shiseido faced in its attempt to implement a globalization strategy. The first obstacle was the heathen differences present in the various countries and regions the company wished to enter, especially in Europe and the United States. These countries had very opposite cultural practices and preferences that were very different from the Japanese cultural practices and preferences and therefore there were very different decorative tastes and preferences in these countries. For instance, American consumers were interested in make-up products while Japanese consumers were interested in subjective skin beauty. In addition, consumers from the Latin nations within Europe preferred decoratives that emphasized color. The other major obstacle was the difficulty in entering these new markets due to legislation prohibiting foreign companies investing within the cosmetic industry within their countrie s. For instance, the cosmetic industry in France was very important hence, the g all overnment wanted to cherish it from foreign competition and control. Shiseidos international organization and its actual strategy to expand its market globally were successful as it enabled the company to enter new markets and gain considerable market share over the long-term with limited resources. The company was able to enter foreign markets in Asia, Europe, and the United States using figment strategies that were low cost and effective, enabling the company to introduce its products to these new consumer markets.