Paddy Power Plc

Paddy military unit Plc Introduction My get a line is Maureen Hogan and I am doing a level 6 advanced administration and my assignment is to research Paddy Powers Bookmakers Plc Aims * A brief history of t organisation * Organisation type, and sector in which it operates * A detailed psychoanalysis of the organisation goals and objectives * Particular attention should be given to the customer service policy of the organisation * An organisation chart and chin-wag on whether it has Flat or Tall management structure * Analysis of its products, services, locations, pricing and marketing strategy * Profile of competitors Construct a SWOT analysis for the organisation and explain the points you make * Construct a PESTS analysis for the organisation and points raised here need to be explained also History Paddy Power is a fourth generation Irish bookmaker his great grand laminitis Richard, started the family business back in 1898 from his native Tramore Co. Waterford. Richard Power bus iness grew to become one and only(a) of the most respected and well known bookmakers in Ireland.Paddys grandfather, Paddy, then took over the family business and passed it in turn on to Paddys father David. In the 1980s betting tax in Ireland was halved which caused an influx of the big UK betting firms. This put the Irish bookmakers under fierce competitive pressure and it was in this time that David Power merged his family betting shops with John Corcoran of Patrick Corcoran bookmakers and Stewart Kenny of Kenny OReilly bookmakers.The Power name was retained due to its resonance with Irish punters, and Paddy name was used to emphasise the companys origins. Paddy spent his school holidays working for his father at various Irish racecourses, and in summers marking the boards in many Paddy Power betting shops. After graduating from Dublin City University Paddy started working full time for the company where he now holds the model of Communications Director. Paddy is one of the best known bookmakers today with regular appearances on TV and radio across the UK and Ireland. Organisation